Improving the SEO (Search Engine Optimisation) for your online shop is a great way to increase visibility and drive more organic traffic to your site. Here are the top five strategies you can implement:

1. Optimize Your Product Descriptions and Titles: Make sure each product description is unique, detailed, and keyword-rich. Avoid duplicating content across product pages. Similarly, craft informative and catchy titles that include main keywords relevant to the products.
2. Enhance Site Speed and Mobile Responsiveness: Search engines favor websites that load quickly and provide a good user experience on mobile devices. You can improve site speed by optimizing images, using caching, and minimizing the use of heavy scripts. Ensuring your website is responsive on all devices is crucial, as mobile usage continues to grow.
3. Use High-Quality Images and Alt Text: Product images not only enhance user experience but also contribute to SEO when they’re optimized correctly. Use high-resolution photos and include descriptive alt text for each image, incorporating relevant keywords where appropriate.
4. Implement Structured Data (Schema Markup): Using structured data helps search engines understand the content of your site better, which can improve how your pages are indexed and displayed in search results. This is especially important for product listings, as it can enable rich snippets in search results, like price, availability, and review ratings.
5. Create Valuable Content: Adding a blog or guides section to your website can significantly enhance your SEO. Regularly publish relevant content that your audience finds useful and engaging. Topics could include how-to guides related to your products, advice articles, industry news, or user-generated content. This not only helps in ranking for more keywords but also makes your site a resource hub that can generate backlinks naturally.

Additionally, don’t forget the basics like ensuring that your website is indexed properly by search engines, using descriptive URLs, and maintaining an XML sitemap. Regularly reviewing your SEO strategy and adapting to changes in search engine algorithms is also essential to stay ahead.